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Aaron Smith

Director of Digital Strategy
Aaron loves a good problem. That means he asks questions. And the more questions he asks, the closer he gets to the solution. This makes Aaron happy. And a little sad. Until a freshly shrink-wrapped problem arrives in his lap, and he can start the process over again. Throughout Aaron’s 15-year career, he has gained diverse skills in building digital experiences. His multidisciplinary background, including user experience, design, engineering, and data analysis , enables him to develop solutions that create pleasurable and frictionless experiences for end users who build value for his clients.
  • Agency News
  • Words by Aaron Smith

FARM’s UPlift Design Challenge Experience

FARM recently participated in the UPlift Design Challenge, where our team worked together to transform the home of a mother and her two daughters. From strategizing to installation, the process was rewarding and highly impactful. Read about our journey and how this organization changes lives one home at a time.
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  • Audience Engagement
  • Words by Aaron Smith

Email open rates in your marketing strategy: Unreliable for automation

Discover why email open rates are unreliable for automation and learn how to effectively leverage other metrics to enhance your email marketing strategy.
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  • Audience Engagement, Lead Generation
  • Words by Aaron Smith

From chaos to clarity: Strategies for effective web form design

Quality web form design is crucial for efficient data management in marketing. Clean data leads to accurate targeting, increased engagement, and customer trust. It also provides insights into consumer behavior, enabling real-time strategy adjustments. Creating web forms compatible with CRM systems is essential for transforming disorganized data into valuable information
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  • Business Strategy, Lead Generation
  • Words by Aaron Smith

Unraveling the marketing machine: Scaling marketing operations

Learn the art of scaling marketing operations to amplify reach and revenue without a budget hike. Optimize your marketing machine for efficiency and impact with strategic components and integrated tech. Explore the key steps to adapt, refine, and drive sustained growth.
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  • Audience Engagement, Business Strategy
  • Words by Aaron Smith

Customer journey mapping: Unlock business opportunities by understanding customer behavior

Uncover the power of customer journey mapping and understand how it shapes successful strategies. Explore the significance of customer interviews, data automation, and tailoring maps for different segments. Discover the benefits of mapping different stages and personas, fostering loyalty, and gaining a competitive advantage. Get practical tips and a template
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  • Audience Engagement, Business Strategy
  • Words by Aaron Smith

Email technical requirements

We’ve reviewed best practices for approaching your audience and creative specific to email marketing (if you haven’t read them yet, I would 11/10 recommend). However, email marketing is only as successful as its foundation—the technical requirements behind the campaign.
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  • Audience Engagement
  • Words by Aaron Smith

Getting the best out of your email design

social media and passed by something that caught your eye? No, of course not. Because the creative was written and designed to get your attention. And it worked. When a brand’s creative doesn’t connect with its target audiences, it results in unrealized ROI.
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  • Audience Engagement, Lead Generation
  • Words by Aaron Smith

3 Tips for knowing your email audience

Digital marketing is comprised of many different tactics, offering a great advantage to your marketing strategy to keep your brand relevant, fresh, and directly in your audiences’ face. A great way to stay at the forefront of consumers’ minds is email marketing. But in the last decade, email marketing has
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  • Audience Engagement
  • Words by Aaron Smith

Using data to analyze and optimize the customer journey

Your customers have multiple touchpoints with your brand. Knowing where those points of contact are and if your customers are having a positive experience are critical to growing a successful business. Every touchpoint creates some form of data and knowing how to collect and aggregate that data is vital to
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  • Business Strategy
  • Words by Aaron Smith

Benefits of data and reporting in modern-day marketing

Data-driven decision-making is key when it comes to marketing. Good data leads to good questions, which ultimately leads to good solutions. Learn more on our blog!
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