Marketing Agency for Grocery Stores & Supermarkets

FARM’s exhaustive research opened our eyes to more opportunities than we thought possible to promote our counseling services. From dissecting our competitors to conducting our own SWOT analysis to fielding client interviews, the insights and recommendations we gained gave us the confidence we needed to communicate with greater relevance and focus. We still use that knowledge to guide our decision-making today.

Our partnership with FARM has been invaluable in defining HomeNet’s strategic path forward. While we expected FARM to lead in-depth research and gain directional guidance from the marketplace, they proved to be capable of so much more. FARM helped us translate industry insights into market positioning, product bundling, and pricing changes. This led to marketing execution containing branding and messaging relevant to our clients that clearly conveys HomeNet’s capabilities and comprehensive offerings. With their understanding of the automotive market and our core business, they are helping drive HomeNet’s strategic vision forward.

With FARM’s support on market research, media planning, public relations, design, and content, the New York Cider Association was able to launch a promotional festival with unprecedented success, despite being in a new market for us. FARM helped us focus our resources on high-ROI advertising channels, get the messaging right for the community, and measure the impact of our effort. Thanks to FARM’s advice and efforts on our behalf, Cider Week saw a 50% lift in attendance at key events staged in previous years, and a 24% increase in consumer understanding what hard cider is. What’s more, the entire team is curious, kind, and efficient. I look forward to working on future projects with FARM and would encourage anyone working on marketing in WNY in the farm-based food and craft beverage space to engage with them for optimal impact.

We’re in the midst of developing our third lead nurturing program with FARM. We’ve come back to them time and time again for these complex projects because FARM’s strategic thinking, in-depth research, and constant pursuit to enhance the client experience have made these programs unique–but most importantly, successful. There are tons of moving parts in our lead-to-funnel campaigns, and FARM perfectly manages every aspect from start to finish.

The level of detail that FARM provided about our audience’s level of knowledge, perceptions, and motivations was mind-blowing. Beyond fueling our program rebranding and marketing communications, the insights helped us make operational improvements, sharpen our staff training, and restructure how we partner with our providers. Some research firms give you a report that you have to figure out on your own. But FARM presented everything in plain English, along with recommendations to guide our next steps.