Lead Generation

It used to be that your media buyer would place your ads, collect commission, and leave you waiting for the phone to ring. Then came science. Now, through persona development, behavioral targeting, and conversion mapping, we can help you match the right message with the right media to drive qualified leads. Your phone still rings, only now without all the waiting.

Stuff your sales funnel like a Thanksgiving turkey

Custom lead generation strategy, deployment, and reporting

You know that expression, “trust your gut”? Good for some decisions; bad for your marketing. So, we use data to drive strategy, campaign optimization, and revenue growth. And we measure performance in a few different ways to collect enough knowledge to fuel your next move. Beats investing all that money on a hunch.

Programmatic advertising

Increase efficiency, precision, and scale when buying and optimizing online ads.

Media buying

Reach across platforms and channels, including TV, radio, print, digital, social media, and outdoor.

Media planning

Define your target audience, campaign objectives, budget, and media channels to optimize reach.

Media strategy

Develop a plan to guide the selection, placement, and use of various media channels and platforms.

Ad sales

Leverage a network of contacts to buy inventory across channels.

Digital media planning

Select and optimize digital media channels, such as websites, social media, search engines, email, mobile apps, and more.

Cross channel advertising

Create a seamless and unified experience for consumers online and offline.

Campaign tracking

Monitor and measure the performance and effectiveness of your marketing campaign.

Search engine marketing

Increase your visibility in search engine results pages primarily through paid advertising.

PPC advertising

Drive targeted traffic to your website by bidding on relevant keyword or phrase searches.

Paid social media

Use paid advertising to promote content, products, or services across platforms.

Google search ads

Attract customers with display ads at the top or bottom of Google’s search engine results pages.

Radio advertising

Promote products, services, events, or messages to a diverse and potentially large audience.

Outdoor advertising

Reach consumers outside with advertising and promotional activities featured in public spaces.

Direct marketing

Connect with consumers or business prospects with messaging designed to influence action.

Lead nurturing

Build and cultivate relationships with prospects throughout their buying journey.

Call and lead tracking

Measure and analyze the effectiveness of marketing campaigns and sales efforts.

Want references? Boom.

Case Study

Bundle of Energy

How a utility contractor used digital ad direct marketing to package ad sell services to multifamily property owners.

Our Work

Power Nap

How a state agency persuaded 11 commercial market segments to reduce energy consumption

Financial marketing to make your pinstripes dance

Marketing to your retail and small biz customers shouldn’t be boring. Check out this direct mail and email marketing work we did for Truist. Then let’s talk.

Videos to promote small business banking

The best way to tell a story is through the eyes of your customers. And the best way to do that is through video. See how we did it for Truist here.

Pump up the Volume

How we amplified an ongoing plea for blood donations through integrated campaigns driven by relevance over repetition.

Financial marketing customized for your clients

Financial marketing can’t say the same thing to everyone. So, we created a direct mail and email campaign modified for every Truist customer segment.

Video production for not-for-profit clients

Want to show off your company leadership to attract more customers? See how we made Truist the star of this video while still putting their clients first.

Sales and product videos for financial institutions

Financial-product tutorial videos can be mind numbing. That’s why we take them from snooze to views. See how we did it for Truist commercial products.

Bundle of Energy

How a utility contractor used digital and direct marketing to package and sell services to multifamily property owners

Financial marketing that won’t bore your customers

Financial marketing doesn’t have to be all wingtips and pinstripes. See how we brought credit cards to life with direct and email marketing for Truist.

Professionally designed infographics

Don’t leave your graphic design to your unemployed nephew. See how we created a stunning library of financial services infographics for Truist.

Lead nurturing for financial services clients

Your messaging should match where your customers are in the buying journey. See how we drove more leads for Truist with digital strategy and triggered emails.

Trade show booth design for financial services

Not everyone comes to your trade show booth for the giveaways. Show ’em you mean business with a branded exhibit designed to impress.

Unique gifts and package design for banks

Tell us the impression you want to make, and we’ll create a one-of-a-kind gift to keep your name in front of your customers. Check out this stunner for Truist.

Video production for financial marketing clients

From storyboarding to shooting to editing, see how we showed Truist customers how to take control of their financial future through video.

ConnectLife: Mark Your Calendar, Time to Save Lives

See our blog to learn more about the campaign we helped our client, ConnectLife, execute to communicate the need for blood donations in Western New York.

Funnel Cake

How we helped a 130-year-old bank embrace email journey mapping to move customers through their sales funnel.

Promoting Financial Services Solutions During an Economic Crisis

How FARM helped our client evolve campaign messaging to meet the ever-changing needs of their audience, using their financial services to provide solutions during an economic crisis.

ConnectLife: Making an Urgent Appeal for Blood Donations During a Pandemic

An emotional plea during a pandemic to donate blood.

Our Take

From chaos to clarity: Strategies for effective web form design

Quality web form design is crucial for efficient data management in marketing. Clean data leads to accurate targeting, increased engagement, and customer trust. It also provides insights into consumer behavior, enabling real-time strategy adjustments. Creating web forms compatible with CRM systems is essential for transforming disorganized data into valuable information

Unraveling the marketing machine: Scaling marketing operations

Learn the art of scaling marketing operations to amplify reach and revenue without a budget hike. Optimize your marketing machine for efficiency and impact with strategic components and integrated tech. Explore the key steps to adapt, refine, and drive sustained growth.

Propelling past the competition

Grants provide a critical source of funding for utility providers. And with program funding typically allocated to only one utility, our client, PECO, turned to FARM for support.

Lead Generation

Stuff your sales funnel like a Thanksgiving turkey

Custom lead generation strategy, deployment, and reporting

Want references? Boom.

Our Work

Power Nap

Financial marketing to make your pinstripes dance

Videos to promote small business banking

Pump up the Volume

Financial marketing customized for your clients

Video production for not-for-profit clients

Sales and product videos for financial institutions

Bundle of Energy

Financial marketing that won’t bore your customers

Professionally designed infographics

Lead nurturing for financial services clients

Trade show booth design for financial services

Unique gifts and package design for banks

Video production for financial marketing clients

ConnectLife: Mark Your Calendar, Time to Save Lives

Funnel Cake

Promoting Financial Services Solutions During an Economic Crisis

ConnectLife: Making an Urgent Appeal for Blood Donations During a Pandemic

Our Take

From chaos to clarity: Strategies for effective web form design

Unraveling the marketing machine: Scaling marketing operations

Propelling past the competition

Let’s burn the old playbook, together.

What We Do

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