Imagine the playground torments and
Imagine the playground
torments and missed
missed high-school dances our data
high-school dances our
data scientists had to
scientists had to endure–all so you
endure–all so you can
can be the big cheese at the reunion.
be the big cheese at
can be the big cheese at the
reunion.
the reunion.
Case Study
How foundational research informed brand positioning that made a $4 billion Cox Automotive acquisition worth every penny.
Case Study
How we used data targeting, persona profiling, and reporting to determine the go-to-market strategy for a suite of automotive dealership software solutions.
Case Study
How a state agency persuaded 11 commercial market segments to reduce energy consumption.
Case Study
How a Fortune 500 insurance company used cluster analyses to identify their top customer personas
FARM uses AI-powered research tools to transform qualitative insights. By enabling real-time interviews at scale, we reach broader audiences, capture richer responses, and preserve key nuances through audio and video. This innovative approach helps clients make faster, data-driven decisions, to drive success in today’s competitive market.
Analyzing the importance of scores relative to one another allows me to prioritize and understand the strength of each priority relative to each other.
Grants provide a critical source of funding for utility providers. And with program funding typically allocated to only one utility, our client, PECO, turned to FARM for support.
FARM uses AI-powered research tools to transform qualitative insights. By enabling real-time interviews at scale, we reach broader audiences, capture richer responses, and preserve key nuances through audio and video. This innovative approach helps clients make faster, data-driven decisions, to drive success in today’s competitive market.
Analyzing the importance of scores relative to one another allows me to prioritize and understand the strength of each priority relative to each other.
Grants provide a critical source of funding for utility providers. And with program funding typically allocated to only one utility, our client, PECO, turned to FARM for support.
All successful companies are customer-obsessed. They know their customers and work hard to serve the needs they have today and those of tomorrow. The best companies have the humility to know that customers choose what products they buy or how to spend their time. They also know that customer loyalty is connected to customer satisfaction. Have I told you anything you haven’t heard before? Not yet. But I’m getting to my point, and it’s some of the best advice I have for business-to-business (B2B) companies.
Finally, a marketing newsletter you don’t
Finally, a marketing
newsletter you don’t
have to burn calories to read.
have to burn
calories to read.
Every few weeks, you get a fresh marketing tip so practical you can put it to work later that day. No fancy jargon. No heavy science. Just an occasional laugh to remind you this job is supposed to be fun.
It won’t cost you a penny to subscribe. And you’re free to go at any time.
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