UTM tracking: 4 Essential tips for success
UTM tracking is a cornerstone in digital marketing, with its simplicity hiding its true potential. Beyond parameters, UTMs offer better campaign insights to improve your work and turn data into actionable insights.
Beyond the 2024 eclipse: search trends around the spectacle
The 2024 eclipse sparked people all over the US to travel to the path of totality and then google why their eyes hurt. What else did we search? From eclipse glasses to Twilight Eclipse, the internet had a field day.
The final Universal Analytics sunset: 3 data transition tips
All your historical data in Universal Analytics is going away in July 2024. These three tips will help you manage the transition and keep the data you need for future reporting.
4 options for your Universal Analytics historical data
One final step remains before the migration to GA4 is complete: handling your Universal Analytics historical data. Knowing it’s leaving at the end of 2023, you need to decide what you need to keep and how you’re going to store it before it’s gone.
Improve performance with data visualization
Data visualization is a key way to improve performance. But what does it actually entail? Keep reading to learn more about what it is and the benefits it can bring to your team (as well as some ideas for getting started).
5 GA4 metric changes you should know
Google Analytics is more engagement-focused, which means how things are measured is changing. Keep reading to learn about the new GA4 metrics and what they mean for you.
What’s going on with GA4 data retention?
The migration to GA4 poses a question for all marketers: what do we do with our data? Updated data retention policies mean you can’t keep it forever. So, what options do you have left? Fortunately, we have answers.
Making the transition to GA4
It’s time to make the transition to GA4, but where should you start? This guide will review the upcoming changes and the steps you need to take as you migrate to your new Google Analytics property.
