Intelligence

Do you know the secret to interviewing 497 customers without a single scheduling conflict? What about the quickest, easiest way you can tell if your product launch will flop? Our research experts have the tools and experience to reveal the blind spots and hidden opportunities that stand between your business and its true potential. We’ll prove it to you. And you’ll see why being called “Einstein” is no longer an insult.

“Every confident business decision is fueled by insight. We help businesses move forward with clarity—through market research, business intelligence, or strategic planning. So you're never making decisions in the dark.”

Steve Czajkowski

Vice President, Market Research & Business Intelligence

“From research design to deployment to check-ins to the final summary report with detailed recommendations on how to proceed, it all exceeded my expectations. I would highly recommend FARM to anyone who is looking to better understand, meet, or fill in gaps in any market that you’re looking to target.”

David W Donovan, VP, Strategic Planning and Transformation Office
Roswell Park Comprehensive Cancer Center

Market Intelligence

There’s no such thing as a “pleasant surprise” in business. That’s why you always need to be aware of how your market is behaving today—and how it could catch you off guard tomorrow.

We can help you gain a deeper understanding of your market with a mix of primary research and secondary data to assess industry shifts, customer needs, your competitive landscape, and emerging opportunities. Because the best way to handle change is to have the ability to see it coming.

Quantitative

Customer Segmentation
Customer Experience
Product Feature Analysis
Pricing Analysis
Brand Research
Product Concept Testing
Ad Concept Testing
Market Sizing

Qualitative

One-on-One Interviews
Focus Groups

Business Intelligence

On its own, data can look like an overwhelming tangle of information. It can leave you feeling like you’ve got more dots than lines to connect them. But when you know the story beneath the surface, you can finally see a clear path forward.

We can transform your raw data into actionable insights, integrating first-party and operational data to uncover trends, fuel performance, and drive smarter strategic decisions. From predictive modeling and dashboarding to persona development and segmentation, you can start turning analysis into action.

Planning

Business and Systems Analysis
Data Strategy and Governance

Supporting

Project Management and Support
Consulting and Advisory Services
Training and Knowledge Transfer
Industry-Specific Solutions

Building

Data Warehouse Design and Construction
Data Migration and Integration
Dashboard Development
Reporting Tool Configuration and Rollout

Artificial Intelligence

Artificial Intelligence is reshaping the future of how we get things done. It’s not about replacing humans. It’s about how humans can use the most advanced technologies to grow their business. Or, in this case, your business.

From advanced data modeling to AI-led qualitative interviews, we have a broad range of AI tools to streamline research, reveal audience behaviors, and sharpen decision-making. And we can do it all at breakneck speed—so you never miss a chance to turn opportunities into gold.

AI-led Interviews
Custom GPT Creation
Training and Education
Real-Time Social Listening
Automated Reporting
Social Response Automation
API Integration

“I consider the FARM team an extension of our own people. I knew we made the right choice.”

Michael Casciano
President and COO, NOCO

“FARM helped us connect with our customers in a personal way that we never thought possible.”

Kevin DeMars
CEO, Thermory USA