Everybody wants to be entertained. But because companies can’t survive on applause alone, we developed a launch campaign for NOCO Residential Energy that nailed the balance between salesmanship and showmanship.
Beyond being memorable, truly breakthrough creative work needs to be relatable, too. That’s why we personified NOCO’s seven lines of residential energy business with a unique character for each. This gave us the freedom to highlight not only the harmony and tension among the “roommates,” but also their individual strengths and vulnerabilities.
For NOCO, tapping into the human condition was an opportunity to take the first step in building new customer relationships. Because we all need to be seen before we can be sold.
