It’s no secret that people prefer to learn about product highlights through video versus mind-numbing charts, graphs, and test results. But video shouldn’t be a stand-alone element of your product marketing. Because few people will buy after viewing just a couple minutes of content.
For vAuto, a SaaS-based automotive inventory management company, we built an entire marketing campaign around a single, short video. This allowed us to do a complete selling job that accommodated both the “skimmers” and those who wanted to get deep into the details.
By using video as a small step that could lead to a broader conversation, prospects were more comfortable moving forward with a product demonstration. So, vAuto could convert them into customers knowing the bulk of the selling was already done.
