Chasing the "Big Idea" ends today.

FARM’s exhaustive research opened our eyes to more opportunities than we thought possible to promote our counseling services. From dissecting our competitors to conducting our own SWOT analysis to fielding client interviews, the insights and recommendations we gained gave us the confidence we needed to communicate with greater relevance and focus. We still use that knowledge to guide our decision-making today.

Our partnership with FARM has been invaluable in defining HomeNet’s strategic path forward. While we expected FARM to lead in-depth research and gain directional guidance from the marketplace, they proved to be capable of so much more. FARM helped us translate industry insights into market positioning, product bundling, and pricing changes. This led to marketing execution containing branding and messaging relevant to our clients that clearly conveys HomeNet’s capabilities and comprehensive offerings. With their understanding of the automotive market and our core business, they are helping drive HomeNet’s strategic vision forward.

With FARM’s support on market research, media planning, public relations, design, and content, the New York Cider Association was able to launch a promotional festival with unprecedented success, despite being in a new market for us. FARM helped us focus our resources on high-ROI advertising channels, get the messaging right for the community, and measure the impact of our effort. Thanks to FARM’s advice and efforts on our behalf, Cider Week saw a 50% lift in attendance at key events staged in previous years, and a 24% increase in consumer understanding what hard cider is. What’s more, the entire team is curious, kind, and efficient. I look forward to working on future projects with FARM and would encourage anyone working on marketing in WNY in the farm-based food and craft beverage space to engage with them for optimal impact.

We’re in the midst of developing our third lead nurturing program with FARM. We’ve come back to them time and time again for these complex projects because FARM’s strategic thinking, in-depth research, and constant pursuit to enhance the client experience have made these programs unique–but most importantly, successful. There are tons of moving parts in our lead-to-funnel campaigns, and FARM perfectly manages every aspect from start to finish.

The level of detail that FARM provided about our audience’s level of knowledge, perceptions, and motivations was mind-blowing. Beyond fueling our program rebranding and marketing communications, the insights helped us make operational improvements, sharpen our staff training, and restructure how we partner with our providers. Some research firms give you a report that you have to figure out on your own. But FARM presented everything in plain English, along with recommendations to guide our next steps.

We came to FARM because our voice felt flat, falling short of why I thought we should be inspiring our customers to do business with us. Truthfully, I was skeptical only because I had been disappointed before. But the FARM team took our voice (and visuals) well beyond my expectations, humanizing our brand and helping us connect with our customers in a personal way that we never thought possible.

I have worked with FARM in my last two leadership roles, where they have been a valuable strategic partner that helped fuel our success. FARM’s expertise is much broader than marketing execution, providing the strategic thinking behind it to ensure that our messaging is powerful and relevant to our audience. From leading in-depth research to better understand dealer perceptions and needs, to crafting marketing plans that help us drive leads and market impressions, FARM has been an integral partner. When it comes to the dealership market, FARM ‘gets it.’

Although we had an existing partnership with The Home Depot, the team at FARM treated the situation like an initial, must-win pitch. From the product positioning to the presentation deck, they thought through every detail to make sure The Home Depot recognized ForceField’s value and our ability to create an exceptional customer experience. Our work together ultimately helped to secure ForceField SKUs in The Home Depot stores around greater San Antonio and Austin. The success we’ve had since then has led to our expansion into even larger markets like Houston, TX and Denver, Co.

FARM demonstrated a high level of market knowledge, the best approaches to gathering the data, and a clear manner of presenting the analytics in a way that made sense. The team helped position my ability to make key trade off decisions, guiding me to direct our focus and efforts on the recommendations that would meet/exceed the specific segments of the market we are trying to meet, given our limited time and resources. From design, to deployment, to check-ins, to the final summary report with detailed recommendations on how to proceed, it all exceeded my expectations. I would highly recommend FARM to anyone who is looking to better understand/address, meet, or fill in gaps in any market that are looking to target.

FARM took on the challenge of helping us establish and define our company’s core values – an unusual ask for a marketing agency with no history with our company. But the team had no problem immersing themselves in our culture, conducting a series of interviews with our people to gain the depth of knowledge to help us define what we stand for. The project was a huge success in shaping our identity. Since the launch, we’ve incorporated our values into our mentorship and other internal programs, where they’ve added a richer sense of connection across all our staff.

One of the most common challenges we hear from families and caregivers of Alzheimer’s and dementia patients is that they feel alone. Thanks to FARM, we’ve been able to share real and relatable stories of the people we support to forge connections with others who need help. Over the course of our partnership, they’ve treated our staff and families with genuine caring and respect, asking the right questions to develop communications that are making a difference for those we serve.

The FARM team is talented, responsive, creative, communicates well and meets every deadline. They understand manufacturing and what prospects and customers want to see. I am especially pleased with their work to breathe new life into our tradeshow presence. The results were fantastic and it’s their ability to deliver a fresh take on all projects that has me pushing more and more work their way.

From the research that informed our new identity to the strategy and communications that drove record-setting blood numbers, FARM has always been committed to our success. Every time we asked FARM to develop a new blood donation campaign to continue our momentum, they delivered. And they gave our brand an engaging personality that distinguished us from our main competitor, which helped us achieve a once unfathomable goal of becoming a self-sustaining blood center in Western New York.