Online car shopping has given customers more control over the process, leaving many automotive dealers feeling shut out. That pain isn’t just felt with a single sale. Limited face time robs dealers of the opportunity to sell a family multiple cars over time. Kelley Blue Book® (KBB) wanted to rebuild the bridge between dealers and customers with a product that connected both parties.

Since most automotive software marketing is cold and clichéd, we wanted to create a radically different kind of campaign that radiated warmth in both voice and visuals. We called it “Introductions.” Through a single video KBB could repurpose across emails, digital ads, social channels, and a landing page, our message wasn’t just about creating transactions. It was about building relationships. And it gave automotive dealers a glimpse of their future customers, so they could better understand their wants, their challenges, and their expectations.

Our refreshing approach immediately resonated with the dealer community. Finally, they had a reliable product that created harmony between themselves and their customers. The campaign ran uninterrupted for two years. During that time, we helped the KBB sales team close more than 1,300 sales for a 28.46% growth in customer base.