When NOCO expanded their offerings from solely fuels to become a full-service home energy provider, they needed a campaign to make sure the public was aware of their new offerings. Since their competitors’ marketing focused exclusively on deals and promotions, NOCO was in a perfect position to stand out in a sea of expected and forgettable ads.

Beyond being memorable, truly breakthrough creative work needs to be relatable, too. That’s why we personified NOCO’s seven lines of residential energy business with a unique character for each. Then, we created a sitcom-style campaign that worked across broadcast, digital, social, and out-of-home channels. By allowing the viewer to see characters with depth and personality, we were able to align the brand with qualities they could easily recognize and connect with.

For NOCO, tapping into the human condition was an opportunity to take the first step in building new customer relationships. And while some awareness campaigns can take a year or more to yield significant results, our work increased brand awareness by 42% in the first six months.